A combined branding, app design and advertisement campaign for the free mobile app, Waterhole. The app aims to encourage users to avoid using bottled water and to instead choose tap water, by finding their own free water sources.
The posters contain imagery and facts to deter users from choosing bottled water. Whilst also acting as advertisement by encouraging the viewer to download the app.
In collaboration with Adelaide Metro, free public water fountains have been installed at some bus stops. The mobile app allows the users to find, review and navigate to these locations. Enabling users to access, free and clean public water.
